SIMPLY & Fashion Island Present Style Week OC

SIMPLY Panelist

On September 14, SIMPLY left its mark on Orange County with a takeover of the always chic shopping destination Fashion Island. The fun afternoon coincided with the celebration of StyleWeek OC, and SIMPLY filled the day with top celebrities, influencers and experts discussing fashion, beauty, and digital marketing. The day was filled with amazing panels, creativity, empowerment, and some shopping opportunities. 

Kat Graham at SIMPLYThe day kicked off with keynote speaker actress Kat Graham, who shared words of encouragement with the audience. More importantly Kat reminded the audience of the ability to impact change and good with their actions. A panel discussions focusing on fashion kept the energy going with speakers Content Creator Cassydy Berliner, jewelry designer Gorjana Reidel, celebrity stylist Lo VonRumpf, designer Lindsay Albanese and TV personality Carly Steel. They gave advice for up and coming business entrepreneurs and tips for creating a successful brand.

The evening continued with a  panel centered around beauty and brought together top experts that included blogger Christine Kong, TV star Courtney Kerr, celebrity makeup artist Joyce Bonelli, Founder of O Cosmetiques Olia Majd and Founder of GlowTopia Diana Madison. What does it take to become a beauty business owner? What are some trends that experts have noticed in the past couple of years? These were just some of the questions excited audience members were able to ask their favorite beauty experts.

The third panel of the night centered around branding and digital marketing. The panel included Glee Star Becca Tobin, Founder of Planoly Brandy Pham, Content Creator Quigley aka Casey Goode, model Rocky Barnes and Founder of Elevate My Brand Laurel Wintz. The discussed the importance of  creating, staying true to your audience, and being consistent.

Ashlee Simpson Ross at SIMPLYBefore the evenings  shopping kicked off for attendees SIMPLY ending things with a special interview with  keynote speaker Ashlee Simpson Ross where she discussed fashion, beauty and her upcoming ventures. Ashlee discussed the evolution of her style she said,“it was always about fashion. Since the time I was young, you know I grew up and like ‘Mom, I kinda wanna dress up like a boy’ and so she’d take me to the Tommy Hillfiger boy section and then I’d be like ‘I kinda wanna be girly’. However I evolve, it’s girly with a boyish twist.” When asked “what makeup and fashion style makes you feel the most beautiful” Ashlee was quick to say, “for me I love eyeliner, I love a good top wing. And to be honest, my husband is very good at art so I feel like one of my eyes is always good and the other is off but thank god my husband is an artist because I’m like ‘here’s my eyeliner can you make it even?!”

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