Fashion’s Night Out on Robertson Blvd
The second annual Fashion’s Night Out came back to Los Angeles on Friday bigger and better than the last.
Vogue editor Anna Wintour created Fashion’s Night Out with hopes of getting people to spend more money shopping during hard economic times. There were parties in many major retailers across the world. This year’s FNO was sponsored by the city of L.A. for the first time, making it the first official FNO in the county. That meant more retailers, bigger parties, celebrities, fashion designers, models, and all sorts of other goodies to entice people through their doors.
There were shuttle buses available, taking customers from the Beverly Center to other participating streets in the area. The energy on Robertson Boulevard was a little more laid back than at the Beverly Center. There weren’t as many designers or celebrities, but it was definitely still a party.
Nearly every store on the street was offering free bubbly, snacks, and a gift with purchase. Many stores also had contests created by the designers themselves. Beach Bunny, a high-end bathing suit store, was giving out a 500 dollar shopping spree to the person with the best glamour pose. The store was offering one of the best discounts of the night, 30 percent off all 2010 styles. Just a few doors down at Anya Hindmarch, customers were posing with their favorite bag. The winner would win the bag he/she posed with.
Other stores were drawing people in with their performers and overall atmosphere. Undrest lingerie and swimwear had a French cabaret theme with dancers performing every 15 minutes. The store’s designer Maria Paz Navales was in the store to greet guests and answer questions. Shoe designer Jerome Rousseau was also in the store signing shoes for fans.
Paz Navales said she invited Rousseau because she’s a big fan of his line.
“The shoes are so comfortable you can wear them all night. I have over a hundred pairs,” Paz Navales said.
Customers who wanted to sit and hang out for a while had a great time at Odd Molly. The Swedish store had a cozy vibe that offered a little retreat for tired guests. The Champagne was poured in real glasses and people were allowed to hangout on the couch with their dogs.
Locals said they enjoyed the down to earth vibe in the store and on Robertson.
“I think it’s very festive. People seem excited to just come and dress up,” Los Angeles native Nicole Williamson said.
Her friends Gina Kim agreed with her thoughts, “I like this store for its ambiance and the set up is nice. I think we’ve spent the most time here.”
Overall, the night had something for people with all different tastes. We’re counting the days until next year’s FNO.
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