Thursday, December 9th guest in Los Angeles were flipping out in excitement celebrating the launch of Flip. Flip is the latest app that is changing the beauty shopping experience by making the experience social as well. Think TikTok meets a beauty shopping network, but better.

Flip was founded in 2019 by serial entrepreneur and ecommerce veteran Nooruldeen “Noor” Agha in Los Angeles. Flip is a social commerce platform reinventing the beauty shopping experience through user-generated reviews that become instantly shoppable with a seamless single-click checkout. Shoppers get to discover and shop beauty, skincare, and personal care products by flipping through social-media-style content created by other users on the app.The apps patented technology allows shoppers to post video reviews of their purchases or create shoppable live shows that they ca in turn receive commissions on sales made from their posts, and have access to real-time data on their content’s performance. Flip also provides brands with full service, back-end support, and offers free, same-day shipping, seamless returns, and best-in-class customer service straight from the convenience of the app on your phone.

The launch party celebration was hosted by none other than Grammy-nominated artist
Halsey with special performances from breakout singer Scout Willis, up-and-coming artist BIA and R&B superstar Kehlani. The entertainment didn’t just stop with those exclusive performances, but Hollywood heavy hitter DJs Amrit, Kito and Zack Bia got the party started and going with DJ sets all evening. CoverGirl, TooFaced, Pacifica and About Face hosted branded seating areas for partygoers to snap photos and share the night’s festivities.