Over the past couple of years BeautyCon has been responsible for bringing influential beauty and fashion icons and their growing fan base under one roof. From London to LA, BeautyCon is spreading its fashion and beauty fairy dust to one city at a time. If you were one of the lucky few to be part of the trending sensation that was BeautyCon LA last year, you know it was the place to be. Believe it or not, BeautyCon LA seems to have already managed to surpass last year’s event. So if you’re on the fence about buying tickets, or just want more reasons to get excited about the event, here are 10 reasons to be pumped for BeautyCon on August 16th.

1. This year’s festivities will be taking place at the LA Mart.

The LA Mart isn’t only a great open space perfect for BeautyCon, but it is right down in the heart of Downtown LA. Downtown LA has become one of LA’s up and coming hot spots, making it the perfect place to host an event of this magnitude.

2. The projected attendee count is at 6,000 people.

Last year’s BeautyCon LA was epic and there were only 4,000 people in attendance. With the projected increase at this year’s event, it is set to be legendary. Who doesn’t want to be in the middle of all that?

3. $1 of each BeautyCon ticket will go to the “I Am That Girl” charity.

Buying a ticket to BeautyCon LA won’t just guarantee a day you won’t forget, but will also help support the “I Am That Girl” charity, which is a global movement inspiring girls to BE, LOVE, and EXPRESS who they are through education, content, and community.

4. The list of speakers is beyond impressive.

Not only are the panel topics beyond relatable and fun with topics like “Hi Haters. Bye Haters,” but the talent is even better. How many of us have thought about hanging out with the likes of Kandee Johnson and Shameless Maya? They’re your favorite fashion and beauty icons that give you the best tips, and would be the perfect addition to you friendship circle.

5. A Q&A with Kelly Osbourne, Bethany Mota, and one of our favorite Pretty Little Liars, Shay Mitchell will be joining the BeautyCon LA fun as well.

A chance to be in a room with one of these lovely ladies is rare and nearly impossible. BeautyCon is giving you a chance to interact with all three of them. Need I say more?

6. A fashion runway show you won’t want to miss. You can potentially be chosen to be a part of the show and represent LA.

Not only is Shameless Maya hosting, but you get to see P’Trique, Gigi Gorgeous, and celebrity stylist Johnny Wujek strut their stuff. This is one runway walkout you don’t want to miss a second of.

7. Shopping!!!

Who doesn’t love a little retail therapy? BeautyCon LA is one shopping opportunity you can’t turn down with all the latest and best brands in fashion and beauty. Brands are offering an exclusive first-look at their new products.

8. A day full of surprises and interactive activities.

BeautyCon is known for having some of the best surprises and interactive elements and this year is no exception. BeautyCon LA is looking to raise the bar even higher than last year, so don’t risk having FOMO and be there.

9. A special live performance from the band Rixton.
They’re cute, British, and the voices behind the chart climbing hit single “Me and My Broken Heart.” Who doesn’t want to be front and center when these four cuties hit the stage? Who knows you may just be the one to mend those broken hearts.

10. Special Exclusive Living Social Deal.
If reasons 1-9 weren’t enough to convince you how much you have to look forward to at BeautyCon LA, this deal should do the trick. Living Social currently has exclusive discounted deals to buy tickets to the fashion and beauty event of the summer. So don’t wait any longer and click this link.

Get your ticket to BeautyCon!!

BeautyCon and ELLE partnered up over Labor Day weekend to have the first ever New York BeautyCon summit. The summit brought together top digital fashion and beauty influencers, as well as their fans, at the trendy New York venue, Pier 36. BeautyCon and ELLE’s partnership in New York kicked off the 2014 BeautyCon event series, which will also take place in Los Angeles, Houston, and London throughout the year.

BeautyCon offered attendees a day long experience, which focused on the tech savvy, socially connected world that makes up the online beauty community today. From interactive presentations, panels, performances, shopping, games, and meet and greets, there was something for everyone to do at the event.

“As a leading multi-channel content brand, ELLE continues to align with strategic partners that not only extend our core editorial equities in beauty and fashion, but also offer relevant experiences for our readers and users. And we are excited to work with BeautyCon, a first-mover in the important blogger/vlogger space,” said Kevin O’Malley, Senior Vice President, Publisher & Chief Revenue Officer of ELLE.

BeautyCon brought in celebrity fans throughout the weekend as well. Stars like Whitney Port, Jesse Metcalfe, and Cara Santana stopped by to join in on the festivities. Joe Zee, Jay Manuel, Kandee Johnson, Johnny Wujek, Dulce Candy, Carli Bybel, MakeupByMandy24, Fleur De Force, Weylie, Coco & Breezy, Wendy Nguyen and many more fashion and beauty influencers also took part in BeautyCon by holding panels and meet and greets for fans.

Brands like Bare Minerals, Boohoo Clothing, Uberbliss, Tarte Cosmetics, Wildflower, Crown Brushes, Coco & Breezy, H0les, NYX Cosmetics, Revlon, American Apparel, Tattly, Square, StyleHaul, The Platform, Stack Wines, and RYB Apparel amplified the BeautyCon experience by giving fans a taste of the latest and best products in the industry.

With more than 4,500 fans in attendance for the first ever New York BeautyCon summit, the event was a great success. The event set the bar high for what’s to come with the BeautyCon series in the upcoming cities throughout the year.

Photos by Getty Images.

L.A. played hostess to the fashion and beauty industry’s biggest summit on Saturday, the second annual BeautyCon, bringing together some of the top digital and online trendsetters.

More than 6,000 beauty fans gathered at Siren Studios in Hollywood for a chance to see some of their favorite industry insiders. Sponsored by NYX cosmetics, Style Haul and The Platform, BeautyCon gave attendees a chance to preview the season’s upcoming looks and get some great advice from the experts. Some of the more well known experts in attendance were Fashion Police’s Kelly Osborne, LEAFtv host and Because I’m Addicted blogger Geri Hirsch, and the Style Network’s Jeannie Mai.

For those of us who take the time scouring the internet to find the most informative and relatable beauty YouTube channels and are the followers of countless fashion blogs, this was the event of all events. BeautyCon is the one time of year that brings the continuously expanding online world of beauty and fashion together in one place.

Kelly Osbourne on the red carpet at BeautyCon LA (Photo by Michael Kovac/Getty Images for BeautyCon)

This year’s conference brought an energy and vibrancy that had a life of its own. From the endless line that wrapped around Siren Studios, to being the top trending topic on twitter, there’s no denying  BeautyCon was the IT place to be this weekend. With so much going on there’s no conference quite like it, leaving a little something for everyone, whether you’re a beauty and fashion junkie or just getting into the whole scene.

Marina Curry the genius responsible for BeautyCon always imagined it being this big. “I wanted to bring the whole community  together. I know the girls who make videos are so powerful and influential I just wanted to create a community where everyone can come together, be empowered, invite their fans and create this safe environment for everyone.”

Attendees not only got a chance to attend some amazing panels with their favorite gurus, but got to visit some unique beauty stations and buy some of the best beauty products on the market. Guests got the full beauty treatment at BeautyCon, with full makeovers by bareMinerals that left everyone looking luminous. The pampering didn’t stop there for guests as they were also treated to manicures from the amazing Minx nail stickers and new nail art studio Two Brown Eyed Girls, whose artistic abilities were simply stunning.

The fashion and products available at BeautyCon are what fashion and beauty lovers live for. See You Monday, a fashion line that takes world fashion and puts an L.A. twist on it, allows girls to dictate their fashion no matter the season with layering. The line leaves girls with room for self expression. Cult Gaia let girls get in touch with their inner ethereal princess with their fresh flower crowns, that truly are a labor of love as well as a fashion must have. Destiny Candle was another beauty find at BeautyCon. It centers around a candle that doubles as massage oil and “a way to activate your destiny”– as their motto goes, with a lasting surprise crystal gift in the center to keep your goals with you.

Jen Im From CLOTHES ENCOUNTERS

Most importantly BeautyCon gave vloggers and bloggers a chance to meet  their subscribers, the people who make them into the sensations they are today. The love and appreciation they have for their fans was undeniable and they took the chance to express it whenever possible, whether it was through beauty tips or life advice.

Here are just few pieces of advice from some of your favorite vloggers and bloggers:

“Just be yourself and freaking go for it if you’re wanting to wear the little neon tube top, but you’re scared what people are going to think just wear it. Because the worst thing that can happen to you is you end up being really embarrassed by what you wore, but the courage that you get from actually wearing something and stretching your boundaries  that is going to help you become a stronger person,” Jen Im from Clothes Encounters said.

“You have to be really secure with yourself I know people are expecting me to say makeup and stuff like that, but I think it’s all about your self confidence don’t worry about what other people have to say just do you,” popular vlogger Nicole Guerriero said.

“Follow your dreams and your passion whatever you like most like something that you would do without getting paid without anything always pursue that,” BeautyCon founder Marina Curry said.

“It’s great to look up to people, but always be yourself and do what’s right for you,” said Alba Garcia from SunKissAlba .

“Just be yourself remember beauty comes from within as from the outer. In order to look pretty you have to feel pretty so if you cherish yourself you will feel like a million bucks and look like a million bucks,” Missy Lynn from Start2FinishMUA said.

“Be yourself and find what makes you passionate about life,” said Cassandra Bankson from DiamondsAndHeels14.

“Just wear what you like doesn’t matter who doesn’t like it just wear what you feel confident in,”  Aspyn from HauteBrilliance said.

]]> https://hollywoodtimessquare.com/beautycon-rocks-the-online-fashion-and-beauty-world-in-l-a/feed/ 2