Thursday, December 9th guest in Los Angeles were flipping out in excitement celebrating the launch of Flip. Flip is the latest app that is changing the beauty shopping experience by making the experience social as well. Think TikTok meets a beauty shopping network, but better.

Flip was founded in 2019 by serial entrepreneur and ecommerce veteran Nooruldeen “Noor” Agha in Los Angeles. Flip is a social commerce platform reinventing the beauty shopping experience through user-generated reviews that become instantly shoppable with a seamless single-click checkout. Shoppers get to discover and shop beauty, skincare, and personal care products by flipping through social-media-style content created by other users on the app.The apps patented technology allows shoppers to post video reviews of their purchases or create shoppable live shows that they ca in turn receive commissions on sales made from their posts, and have access to real-time data on their content’s performance. Flip also provides brands with full service, back-end support, and offers free, same-day shipping, seamless returns, and best-in-class customer service straight from the convenience of the app on your phone.

The launch party celebration was hosted by none other than Grammy-nominated artist
Halsey with special performances from breakout singer Scout Willis, up-and-coming artist BIA and R&B superstar Kehlani. The entertainment didn’t just stop with those exclusive performances, but Hollywood heavy hitter DJs Amrit, Kito and Zack Bia got the party started and going with DJ sets all evening. CoverGirl, TooFaced, Pacifica and About Face hosted branded seating areas for partygoers to snap photos and share the night’s festivities.

Shiseido kicked off the summer celebrating their hero product, the Ultimune Power Infusing Concentrate Serum and their Sun Care Line with a 3 day  weekend event in  picturesque Malibu. After being in quarantine and the world being on pause for so long this event was just the breath of fresh air and fun the beauty world needed. The weekend was jam packed withrelaxation, fun, entertainment, and  9 different for activations with special hosts and guests.

Thursday started off zen with a relaxing morning meditation. Influencers were invited to relax poolside with a sound bath meditation and yoga session The day’s events were followed by a  spin cycle class that really got everyone’s endorphins going and heart pumping. The night ended with a delicious dinner with Roxette Arisa.

Friday began with giving back to the environment with  a beach cleanup for the Shiseido Blue Project. The Shiseido Blue Project Beach Clean Up was joined by actor Adrian Grenier and new mom, actress and singer Katharine McPhee Foster along with the World Surf League. The environmental initiative is committed to inspiring, educating and empowering ocean protection. This global initiative launched in 2019 with a range of activities to protect the ocean, including cleaning up beaches, leading global conservation campaigns like We Are One Ocean, and promoting ocean-and sun-safe habits. The Friday festivities continued with a pool party hosted by Tinx, and an industry dinner.  Saturday wrapped up the weekend with a Melin workout class, pool party, followed by a dinner hosted by Nazanin Mandi.

Shiseido has made great new innovations to some of its amazing sun and skincare products. Shiseido’s Clear Sunscreen Stick SPF 50+ now includes SynchroShield™ technology.The innovative WetForce x HeatForce technology creates an invisible, lightweight protective veil that becomes more effective in water and heat. It delivers superior protection that goes on clear and absorbs quickly without any residue.

The Shiseido Sun Lotion- Invisible Broad Spectrum SPF 50+ face and body sunscreen with a protective veil now becomes even more effective in heat and water. It’s An ocean-friendly sunscreen that keeps up with your on the move outdoor activities.

Shisiedo’s Urban Environment  for every day sun protection is an ultra-light, oil-free sunscreen lotion for the face that controls excess sebum and gives skin a matte appearance while guarding against daily environmental aggressors. It promotes the natural beauty of skin by protecting against the three major causes of skin cell damage UV rays, oxidation and over-production of sebum. The Ultimune Power Infusing Concentrate is a product that embodies Shiseido skincare. It strengthens the skin’s natural powers of defense, enabling it to build its own beauty. It enhances the benefits of skincare routines that follow. Smooth, supple, and with less fine lines – skin radiates with a healthy look.

Amazon has always been a place many of us of have gone for ordering necessities or just random needs. During the pandemic in particular it became an essential for our needs especially with prime delivery allowing us to get our order in 1 to 2 days. So it’s no wonder why we celebrate Amazon Prime Day, the time of the year where we as consumers are encouraged to shop even more than usual because Amazon offers us incredible deals on all our favorite things.

Who doesn’t love a deal especially on their haircare, because let’s face it good hair requires TLC and good products. Good products cost money so who doesn’t want all the deals they can get and with fast shipping. L’Oréal has partnered with Amazon this year for prime day to give its loyal customers some incredible discounts on it’s best haircare brands like Pureology, Mizani, Redken, Redken Brews, MATRIX, Biolage, and SteamPod. So make sure to go on Amazon on June 21 & 22 and load up on all your hair needs after all the world is opening up again so let’s make sure our hair is ready for all the public and social engagements you’ll be having.

PUREOLOGY

• Hydrate Shampoo (9oz) – Deal of the Day
  $21 / 30% discount from $30
• Hydrate Conditioner (9oz) – Deal of the Day
  $22.40 / 30% discount from $32
• ColourFanatic (6.7oz) – Deal of the Day
  $19.60 / 30% discount from $28
• Strength Cure Shampoo (9oz) – Deal of the Day
  $21/ 30% discount from $30
• Strength Cure Conditioner (9oz) – Deal of the Day
  $22.40 / 30% discount from $32
• Pure Volume Shampoo (9oz) – Deal of the Day
  $21 / 30% discount from $30
• Pure Volume Conditioner (9oz) – Deal of the Day
  $22.40 / 30% discount from $32
• Hydrate Bundle (9oz) – Deal of the Day
  $43.40 / 30% discount from $62
• Strength Cure Bundle (9oz) – Deal of the Day
  $43.40 / 30% discount from $62

MIZANI

• 25 Miracle Milk Leave-in Conditioner (8.5 fl oz) – Deal of the Day
  $13.20 / 40% discount from $22
• 25 Miracle Nourishing Oil (4.2 fl oz) – Deal of the Day
  $14.30 / 35% discount from $22
• Moisture Fusion Intense Moisturizing Mask (16.9 fl oz) – Deal of the Day
  $19.50 / 35% discount from $30
• True Textures Curl Define Pudding (8 oz) – Deal of the Day
  $13 / 35% discount from $20
• 25 Miracle Milk Leave-In Conditioner (13.5 fl oz) – Prime Member Promotion
  $23.80 / 30% discount from $34

REDKEN

• All Soft Shampoo (33.8 oz) – Deal of the Day
  $23.94 / 37% discount from $38
• All Soft Conditioner (33.8 oz) – Deal of the Day
  $23.94 / 37% discount from $38
• Blondage Shampoo (10.1 oz) – Deal of the Day
  $14.95 / 35% discount from $23
• Blondage Conditioner (8.5 oz) – Deal of the Day
  $14.95 / 35% discount from $23
• One United Treatment (5 oz) – Deal of the Day
  $16.25 / 35% discount from $25
• Anti-Snap Leave in Treatment (8.1 oz) – Prime Member Promotion
  $16.25 / 35% discount from $25
• CE Mag Shampoo (10.1 oz) – Prime Member Promotion
  $14.95 / 35% discount from $23
• CE Mag Conditioner (8.5 oz) – Prime Member Promotion
  $14.95 / 35% discount from $23
• Extreme Shampoo (10.1 oz) – Prime Member Promotion
  $14.95 / 35% discount from $23
• Extreme Conditioner (8.5 oz) – Prime Member Promotion
  $14.95 / 35% discount from $23
• Deep Clean Dry Shampoo (8.5 oz) – Prime Member Promotion
  $16.25 / 35% discount from $25

REDKEN BREWS

• Molding Paste – Deal of the Day
  $12 / 40% discount from $20
• Cream Pomade – Deal of the Day
  $11.10 / 40% discount from $18.50
• Daily Conditioner – Deal of the Day
  $9.60 / 40% discount from $16
• Daily Shampoo – Deal of the Day
  $9.60 / 40% discount from $16
• 3-1 Shampoo – Prime Member Promotion
  $18.85 / 35% discount from $29
• Fiber Cream – Prime Member Promotion
  $12.03 / 35% discount from $18.50
• Clay Pomade (10.1 oz) – Prime Member Promotion
  $12.03 / 35% discount from $18.50
• Holding Gel – Prime Member Promotion
  $11 / 35% discount from $17

MATRIX

• Total Results So Silver Shampoo (Retail) – Price Discount
  $12.75 / 25% discount from $17
• Total Results Brass Off Color Shampoo (Retail) – Deal of the Day
  $11.90 / 30% discount from $17
• Mega Sleek Conditioner (Liter) – Deal of the Day
  $17.85 / 30% discount from $25.50
• Mega Sleek Shampoo (Liter) – Deal of the Day
  $17.85 / 30% discount from $25.50
• Total Results So Silver Conditioner (Retail) – Price Discount
  $12.75 / 25% discount from $17
• Total Results Brass off Color Shampoo (Retail) – Price Discount
  $12.75 / 25% discount from $17
• Total Results Brass Off Nourishing Conditioner (Retail) – Price Discount
  $12.75 / 25% discount from $17
• Total Results Miracle Creator Multi-Tasking Treatment – Deal of the Day
  $11.90 / 30% discount from %17
• So Silver Shampoo & Conditioner Virtual Bundle – Deal of the Day
  $23.80 / 30% Discount from $34
• Brass off Shampoo & Conditioner Virtual Bundle – Deal of the Day
  $23.80 / 30% Discount from $34

BIOLAGE

• Ultra Hydrasource Conditioner For Very Dry Hair (33.8 fl oz) – Deal of the Day
  $20 / 38% discount from $32
• Hydrasource Shampoo For Dry Hair (33.8 fl oz) – Deal of the Day
  $20 / 38% discount from $32
• Biolage Colorlast Shampoo (13.5 fl oz) – Deal of the Day
  $13 / 35% discount from $20
• Hydrasource Conditioning Balm for Dry Hair (16.9 fl oz) – Deal of the Day
  $20.80 / 35% discount from $32
• Colorlast Conditioner For Color-Treated Hair (13.5 fl oz) – Deal of the Day
  $13 / 35% discount from $20
• Coconut All-in-One Multi Benefit Spray (Retail) – Prime Member Promotion
  $16 / 20% discount from $20
• Hydrasource Shampoo and Conditioning Balm Bundle – Deal of the Day
  $40.80 / 36% discount from $64.00

SteamPod

• Steampod Professional Flat Iron & Hair Styler – Lightning Deal
  $199.38 / 20% discount from $250

It’s that time of the year again, and although it may be a bit different this year with all the uncertainty and current restrictions in place in the world as we figure out this global pandemic. Nonetheless the holiday season is upon and it’s time to deck the halls and let the holiday spirit come out. We may have to limit our large gathering of family and friends this year, but we can still let those dear to us still know we’re thinking of them with a little something special under the Christmas tree, near the menorah or simply, just because. Here’s a list of some self-care gift ideas that are sure to be hit with your loved ones and may soon become their everyday essential favorites.

Lifetherapy

Give the gift of relaxation with Lifetherapy, a luxe line of modern feel good products that are decadent and smell amazing. Honestly this is a great gift for anyone on your list and you customize it by choosing the mood you want to send them. Whether you want them to cuddle up during a date night at home or relax with a glass of wine and a candle, Lifetherapy invites you to sit back, power up your bubble bath, and #chooseyourmood! Lifetherapy has the perfect gift sets available this holiday season, and if you can’t decide what mood collection to give they mini gift set that allow you to experience all the moods.

Gotta Have Face

With mask becoming a current mainstay in everyone’s life these days Gotta Have Face is the perfect gift. Gotta Have Face launched in April 2020 making mask that are fashionable, comfortable, and most importantly offer protection. The company has a wide assortment of fun designs for men, women, and children and best of part is that the company is giving a large portion of all proceeds made directly back to charity to help the community.

SH-RD
Visits to your hair salon may be fewer this year but that doesn’t mean your locks can’t still look and feel luscious and be pampered all in the comfort of your home. The luxury Taiwanese hair care brand SH-RD is loved by celebrities from J-Lo, Lizzo, Jennifer Hudson to Octavia Spencer and now you and your loved one can join the fan club too. SH-RD’s winter wonderland style packaging is perfect gift of at home hair care indulgement.

Get Your Shine

Give the gift of positivity with the help of the Prince of Positivity AJ Sarcione. AJ Sarcione offers an assortment of gifts with the idea of positive and uplifting insight. From motivational quotes, courses, t-shirts, and exercises there is plethora of uplifting gifts to offer those on your list who need a pick me up or just a reminder that things are going to be fine. Shine Dice are the perfect stocking stuffer to ignite someone’s spark and get their shine on. You can customize each pair with a personalized prescription for a daily dose of shine and give those on your list a pick-me-up whenever they need it with just a roll of the dice and remind them they are bright and have endless possibilities.

Shiseido
The Best-selling Japanese skincare and makeup brand Shiseido is a perfect stocking-stuffer this year. Whether your just looking to maintain your beautiful skin or combating maskne Shiseido has got you covered with its beautifully packaged gift sets that will help any of your skin concerns or simply make you feel refreshed.

Pureology

The hair care line Pureology has undergone a renovation and is now packed with new formulas that will keep your locks healthy, hydrated, smooth, strong and your color in tack. Pureology is 100% vegan and sustainable. Pureology Holiday Kits are the perfect gift for gift giving or for yourself. Whether you’re looking to Hydrate, Strengthen, Volumize, or maintain color they have a gift set for you.

Luxury beauty has gotten a makeover in the self-care and fragrance department with the on the rise indie brand Lifetherapy. This female founded indie brand based in Chicago is changing the market by combining one-of-a-kind scents and highly effective ingredients to create luxurious, good-for-you, high quality products.

Lifetherapy was created with the fundamental belief that our frame of mind combined with a bit of self-nurturing creates positivity for ourselves and those around us. Keeping this guiding principle in mind Lifetherapy uses the power of scent and the elements of color and texture fused with extraordinary ingredients to evoke positive experiences and emotions for the mind, the body and the spirit. These high-quality products are just what everyone needs for that extra bit of TLC everyone is needing especially during these current unpredictable times.

With gentle bubbling bath & body washes, moisturizing body lotions, hydrating & non-greasy handcrémes, Lifetherapy infuses the art of subtle fragrance with indulgent self-care products made with intention. Keeping with the belief that living well should be all encompassing all Lifetherapy body products are formulated without sulfates, mineral oil, petroleum, formaldehyde, propylene glycol, or parabens. The products are also cruelty-free, vegan friendly, gluten-free and proudly made in the USA.

Lifetherapy comes in 5 signature scents each meant to induce or reward feelings of being loved, inspired, grounded, energized and transformed.

All Lifetherapy products are subtle reminders to live positively and take care of yourself. Real beauty is created through the choices we make each day to live mindfully and intentionally. Every moment is an opportunity to make a conscious choice to choose your mood.

Since the premiere of the HBO hit Euphoria Hunter Schafer’s star has been on the rise with her debut role. Actress, model and LGBTQ activist, Hunter Schafer is a multifaceted talented individual who is not only making quite the name for herself, but is using her platform to inspire, ignite change, and transcend boundaries by celebrating individuality on and off the screen and runway.

Despite the global pandemic putting a temporary freeze on things Schafer has not let that slow her down. She has added the exciting new role of being the Global Brand Ambassador for Japanese powerhouse beauty brand, Shiseido to her resume. Shiseido believes that beauty comes alive when inner and outer beauty are in dynamic harmony, which is why this partnership with Schafer was a perfect pairing.

“When I look at Shiseido, I see a level of artistic energy that is really unique. As someone who likes to be artistic with makeup, that was something that instantly attracted me to the brand. Shiseido is about more than trying to look pretty or appeal to a specific standard of beauty. Shiseido is parallel to art,” said Schafer

“We are so thrilled to collaborate with someone as creative, expressive, and authentic as Hunter,” says James Boehmer, Global Artistic Director for Shiseido Makeup. “She really represents the current zeitgeist of beauty in that there are no rules, no boundaries, and no restrictions.”

As Shiseido’s newest Global Brand Ambassador, she will make her first appearance in her first brand campaign beginning in 2021.

“Similar to Shiseido, Hunter is both modern and timeless,” says Boehmer. “She continues to write her own narrative, which is what we encourage people to do with makeup.” With her luminous complexion and incandescent spirit, Schafer epitomizes light that lifts from within.

Vitamin C is one of those vitamins that our bodies just can’t get enough of. Not only does Vitamin C boost our health and wellness, but it’s packed with antioxidants, and helps fights against free radicals in our skin that cause damage while simultaneously helping repair the body internally and externally. A lot of people know Vitamin C as an ascorbic acid that helps fight the common cold. It also revitalizes the skin through rejuvenation and collagen all while supporting a healthy immune system, and digestion. Adding Vitamin C into your daily routine whether through dietary supplements, increasing your plant-based food intake, or even through the use of vitamin-infused skincare can provide a wide range of benefits like protecting your skin from harmful pollution, improving hydration, and helping prevent disease. With so many vitamin C products on the market here’s a Top 10 list of vitamin C products we can’t get enough of this year that will give you that extra boost.

1. BOTANIKA LIFE – Vitamin C + Zinc Spray 

This product boosts your immune system and banishes those cold and flu germs. Botanika’s Vitamin C + Zinc Spray uses the same nanotechnology used in their CBD Sprays. This vitamin spray is the perfect addition to your daily dose of CBD, which is said to help reduce anxiety, nausea, cancer, anti-inflammation, and promote sleep.

2. SOS HEALTH – Zinc + C vitamin Oral Spray

SOS Health’s Zinc + C vitamin oral spray delivers vitamins through your mouth mucosa directly into the bloodstream, unlike capsules or tablets. Zinc and Vitamin C work to contribute to your immune system’s normal functioning, while zinc is needed for healthy cell division and protein synthesis.

3. VITA MIST – C + Zinc

Since humans are unable to synthesize Vitamin C endogenously (produced from within the organism/the human body), tis supplement helps ensure that you maintain the right level of Vitamin C in your system.

4. Skinceuticals C- Vitamin C and E Serum

This serum by SkinCeuticals  has both Vitamin C and E which helps neutralize damage to the skin. This serum has long-lasting benefits that keep working for up to 72 hours. Its anti-aging properties also improve the appearances of wrinkles.

5. Dennis Gross Skincare- C + Collagen Perfect Skin Set & Refresh Mist

Bring your skin back to life with Dr. Dennis Gross Skincare C + Collagen Mist Perfect Skin Set & Refresh Mist. Powered by antioxidants, this face mist spray has a triple action formula that protects, hydrates and refreshes your skin to deliver a healthier complexion. The Vitamin C helps penetrate deep into the skin and prevents hyperpigmentation,  and brightens your complexion.

6. Beauty Rx by Dr. Schultz- Triple C Serum

With antioxidants and three forms of Vitamin C, this luxurious serum fights against free radical aggressors to help visibly reduce the signs of skin aging. It’s also packed with humectants that hydrate while the serum delivers Vitamin C under your skin for a softer, brighter and more youthful appearance.

7. Sunday Riley- Rapid Flash Brightening Serum

This highly-potent, fast-absorbing serum infused with 15 percent THD ascorbate (Vitamin C) fights the look of dullness, dark spots, and discolorations, while instantly increasing brightness, radiance, and luminosity.

8. The Body Shop – Vitamin C Energizing Face Mist

Instantly refresh your skin and boost radiance with the Vitamin C Energizing Face Mist! This mist is perfect for enhancing dull complexions and on- the-go hydration. The Vitamin C rich camu – sourced from the Amazonian rainforest, and aloe vera found in this product refreshes dull, tired, grumpy skin by enhancing its natural radiance.

9. mykind Organics- Vitamin C Organic Spray

mykind Organics Vitamin C is a whole food, Vitamin C formula that’s both Certified USDA Organic and Non-GMO Project Verified — all in an easy-to-use, great-tasting cherry-tangerine spray. This spray is made from real organic whole foods like Amla berry. mykind Organics Vitamin C promotes skin and tissue health, as well as immune system health.

10. Serumtologie- Anti Aging Vitamin Serum

Unlike similar skin products, Serumtologie contains highly-concentrated Vitamin C in their serums which help fight anti-aging. It is also is 100% vegan, features many natural and organic ingredients, and is ideal for sensitive and acne-prone skin.

Shiseido infused some much needed energy into West Hollywood on Wednesday night (Jan. 31) with the much anticipated launch of their My Essential Energy Collection of three new moisturizers.

With the help of Japanese-born British actress, Sonoya Mizuno co-hosting the night’s festivities Shiseido created a night mixed with Japanese refinement and classic LA chill vibes. The electrifying night brought together stars like EJ Johnson, Lori Harvey, Cassie Scerbo, Jamie Chung, Shenae Grimes, Teni Panosian, Lauren Bushnell, and some of LA’s best fashion and beauty bloggers.

The night kicked off with a delicious Japanese themed sit down dinner, and continued with fun cocktails, and interactive installations and photo ups. Guest also had a chance to test out the three new Essential Energy moisturizers. The gel, moisturizing, and day cream each have a unique feel and give everyone something luxurious for their skin needs.

The Essential Energy collection awakened a new era in skincare, inspired by neuroscience. The three new moisturizers offer an important solution to the skin’s declining responsive power with breakthrough ReNeura Technology. This technology works to reawakens the skin’s ability to detect and transmit signals allowing it to better react to outside stimulus or environmental stressors, preventing damage in real-time. This new release is a must try for beauty lovers, and is an instant bit of luxury for the skin.

When it comes to upgrading your hair care from ordinary to extraordinary look no further than the award winning brand OGX. Beauty pure and simple is OGX’s motto and that’s exactly what they deliver every time you use their products.

Where most brands focus on making you lust after the enviable and many times unattainable luscious locks in their ads OGX focuses on originality. Which translates into the brand’s use of the best exotic ingredients for your hair that not only take you on a full sensory experience in the process, but help you achieve your very own luscious locks. After all everyone deserves fuller, smoother, straighter, curlier, or bouncier hair that smells magnificent as well

This collection has everything you need for your locks from shampoos, conditioners, hair oils, mousses, scalp treatments and much more. With exotics ingredients like sake, ginseng, marula oil, tea tree, peppermint, witch hazel, pomegranate, ginger, coconut, shea butter, and honey to choose from in the collection there is literally something for whatever mood or scent you’re going for.

Let’s just say, I’ve already tested the Extra Strength Healthy Scalp + Teatree Mint collection and the sensation was intoxicatingly good. My hair follicles felt refreshed from the inside out as if I had a internal air conditioner breezing through my head. To say it was love at first use would be an understatement it is definitely a 2018 hair must have for me hands down. Simply indulge in a little me time with this collection and I guarantee you the only regret you will have is not investing in OGX sooner, and did I mention OGX is SLS free and the bottles are eco friendly too.

What do get when you have the fabulous Kandee Johnson host a party for Valerie Anderson’s new luxury beauty line? That’s simple one hell of a kick ass beauty launch party with all the trimmings at the popular West Hollywood hotspot, the Doheny Room.

After years of making a name for herself in the nail industry Valerie Anderson finally is sharing a piece of her passion with the world. From owning her own nail salon Valerie realized two things:  the market had few high-end nail brands, and from the luxury brands available even less of them could really compete with the quality of well-known brands like OPI. Out of the desire to provide clients with quality, luxury, and a product that was actually just good for your nails Achi was born.

Fast forward through months of  trials, and Japanese chemist formulas and you finally have the unrivaled 45 color, sweet strawberry scented Achi gel polish collection. Not only is this line strawberry scented, but it’s natural, cruelty free, and has a formaldehyde-free formula that gives you pigment for days. The line also has its own signature top and base coats as well.

Creating a scented polish using a natural fragrance is no easy feat, which is why it took months of perfecting.  According to Valerie, “the amount of oil to use without affecting the adhesion and pigmentation was quite the challenge. But these types of beauty products need precise results to develop a long-lasting nail gel.”

Valerie’s infiltration into the beauty market with Achi doesn’t stop at gel nail polishes, but she will also be launching a single finger curing LED lamp allowing for a convenient and user-friendly gel application. The brand is also launching a line of premium yellow and rose gold plated tweezers.

Between the yummy bites, the cocktails from TY KU, the wine from Electric Sky Wine, massages from Manly Handz, the Achi gel manicures, and the great beauty and nail trend tips from Kandee Johnson the Achi brand launched itself into the beauty world with a bang. Leaving launch attendees happy, relaxed, and already obsessed with all things Achi to come.