Shiseido kicked off the summer celebrating their hero product, the Ultimune Power Infusing Concentrate Serum and their Sun Care Line with a 3 day  weekend event in  picturesque Malibu. After being in quarantine and the world being on pause for so long this event was just the breath of fresh air and fun the beauty world needed. The weekend was jam packed withrelaxation, fun, entertainment, and  9 different for activations with special hosts and guests.

Thursday started off zen with a relaxing morning meditation. Influencers were invited to relax poolside with a sound bath meditation and yoga session The day’s events were followed by a  spin cycle class that really got everyone’s endorphins going and heart pumping. The night ended with a delicious dinner with Roxette Arisa.

Friday began with giving back to the environment with  a beach cleanup for the Shiseido Blue Project. The Shiseido Blue Project Beach Clean Up was joined by actor Adrian Grenier and new mom, actress and singer Katharine McPhee Foster along with the World Surf League. The environmental initiative is committed to inspiring, educating and empowering ocean protection. This global initiative launched in 2019 with a range of activities to protect the ocean, including cleaning up beaches, leading global conservation campaigns like We Are One Ocean, and promoting ocean-and sun-safe habits. The Friday festivities continued with a pool party hosted by Tinx, and an industry dinner.  Saturday wrapped up the weekend with a Melin workout class, pool party, followed by a dinner hosted by Nazanin Mandi.

Shiseido has made great new innovations to some of its amazing sun and skincare products. Shiseido’s Clear Sunscreen Stick SPF 50+ now includes SynchroShield™ technology.The innovative WetForce x HeatForce technology creates an invisible, lightweight protective veil that becomes more effective in water and heat. It delivers superior protection that goes on clear and absorbs quickly without any residue.

The Shiseido Sun Lotion- Invisible Broad Spectrum SPF 50+ face and body sunscreen with a protective veil now becomes even more effective in heat and water. It’s An ocean-friendly sunscreen that keeps up with your on the move outdoor activities.

Shisiedo’s Urban Environment  for every day sun protection is an ultra-light, oil-free sunscreen lotion for the face that controls excess sebum and gives skin a matte appearance while guarding against daily environmental aggressors. It promotes the natural beauty of skin by protecting against the three major causes of skin cell damage UV rays, oxidation and over-production of sebum. The Ultimune Power Infusing Concentrate is a product that embodies Shiseido skincare. It strengthens the skin’s natural powers of defense, enabling it to build its own beauty. It enhances the benefits of skincare routines that follow. Smooth, supple, and with less fine lines – skin radiates with a healthy look.