PRIV Helps Beachgoers Tone It Up In Malibu

By Phoebe Abraham on July 29, 2015@phoebex0x0

The PRIV app has quickly become the one-stop shop for all things beauty and wellness related in New York City, Los Angeles and London — and it’s continuing to expand its reach. Recently, PRIV took their offerings to new heights with their partnership with Tone It up!

Photo Credit: Dan Steinberg

Tone It up, founded by friends Karena and Katrina is more than just a workout routine, it’s a full fledged lifestyle. The two developed the brand into a community where women can get fit, eat right, meet up for retreats, and be their best selves all year around. In a short time, Karena and Katrina have become the new faces of women’s fitness, inspiring millions of women to live the life of their dreams every day.

PRIV and Tone It up, kicked off their new partnership with a health and beauty blowout at the Kia Malibu Beach House. Guests got the full PRIV beauty experience from natural makeup to perfect beach hair using Joico hair products. The girls also treated guests to a Tone It up beach workout followed by healthy snacks and pampering. Attendees received massages on the beach, and swag. On the way out everyone received Just Fab clothing and a generous Priv gift bag with a $200 credit and other goodies.

This partnership is helping women see health and wellness should be approached holistically from the inside out, because when you look and feel good you can conquer anything.