Shiseido kicked off the summer celebrating their hero product, the Ultimune Power Infusing Concentrate Serum and their Sun Care Line with a 3 day  weekend event in  picturesque Malibu. After being in quarantine and the world being on pause for so long this event was just the breath of fresh air and fun the beauty world needed. The weekend was jam packed withrelaxation, fun, entertainment, and  9 different for activations with special hosts and guests.

Thursday started off zen with a relaxing morning meditation. Influencers were invited to relax poolside with a sound bath meditation and yoga session The day’s events were followed by a  spin cycle class that really got everyone’s endorphins going and heart pumping. The night ended with a delicious dinner with Roxette Arisa.

Friday began with giving back to the environment with  a beach cleanup for the Shiseido Blue Project. The Shiseido Blue Project Beach Clean Up was joined by actor Adrian Grenier and new mom, actress and singer Katharine McPhee Foster along with the World Surf League. The environmental initiative is committed to inspiring, educating and empowering ocean protection. This global initiative launched in 2019 with a range of activities to protect the ocean, including cleaning up beaches, leading global conservation campaigns like We Are One Ocean, and promoting ocean-and sun-safe habits. The Friday festivities continued with a pool party hosted by Tinx, and an industry dinner.  Saturday wrapped up the weekend with a Melin workout class, pool party, followed by a dinner hosted by Nazanin Mandi.

Shiseido has made great new innovations to some of its amazing sun and skincare products. Shiseido’s Clear Sunscreen Stick SPF 50+ now includes SynchroShield™ technology.The innovative WetForce x HeatForce technology creates an invisible, lightweight protective veil that becomes more effective in water and heat. It delivers superior protection that goes on clear and absorbs quickly without any residue.

The Shiseido Sun Lotion- Invisible Broad Spectrum SPF 50+ face and body sunscreen with a protective veil now becomes even more effective in heat and water. It’s An ocean-friendly sunscreen that keeps up with your on the move outdoor activities.

Shisiedo’s Urban Environment  for every day sun protection is an ultra-light, oil-free sunscreen lotion for the face that controls excess sebum and gives skin a matte appearance while guarding against daily environmental aggressors. It promotes the natural beauty of skin by protecting against the three major causes of skin cell damage UV rays, oxidation and over-production of sebum. The Ultimune Power Infusing Concentrate is a product that embodies Shiseido skincare. It strengthens the skin’s natural powers of defense, enabling it to build its own beauty. It enhances the benefits of skincare routines that follow. Smooth, supple, and with less fine lines – skin radiates with a healthy look.

It’s that time of the year again, and although it may be a bit different this year with all the uncertainty and current restrictions in place in the world as we figure out this global pandemic. Nonetheless the holiday season is upon and it’s time to deck the halls and let the holiday spirit come out. We may have to limit our large gathering of family and friends this year, but we can still let those dear to us still know we’re thinking of them with a little something special under the Christmas tree, near the menorah or simply, just because. Here’s a list of some self-care gift ideas that are sure to be hit with your loved ones and may soon become their everyday essential favorites.

Lifetherapy

Give the gift of relaxation with Lifetherapy, a luxe line of modern feel good products that are decadent and smell amazing. Honestly this is a great gift for anyone on your list and you customize it by choosing the mood you want to send them. Whether you want them to cuddle up during a date night at home or relax with a glass of wine and a candle, Lifetherapy invites you to sit back, power up your bubble bath, and #chooseyourmood! Lifetherapy has the perfect gift sets available this holiday season, and if you can’t decide what mood collection to give they mini gift set that allow you to experience all the moods.

Gotta Have Face

With mask becoming a current mainstay in everyone’s life these days Gotta Have Face is the perfect gift. Gotta Have Face launched in April 2020 making mask that are fashionable, comfortable, and most importantly offer protection. The company has a wide assortment of fun designs for men, women, and children and best of part is that the company is giving a large portion of all proceeds made directly back to charity to help the community.

SH-RD
Visits to your hair salon may be fewer this year but that doesn’t mean your locks can’t still look and feel luscious and be pampered all in the comfort of your home. The luxury Taiwanese hair care brand SH-RD is loved by celebrities from J-Lo, Lizzo, Jennifer Hudson to Octavia Spencer and now you and your loved one can join the fan club too. SH-RD’s winter wonderland style packaging is perfect gift of at home hair care indulgement.

Get Your Shine

Give the gift of positivity with the help of the Prince of Positivity AJ Sarcione. AJ Sarcione offers an assortment of gifts with the idea of positive and uplifting insight. From motivational quotes, courses, t-shirts, and exercises there is plethora of uplifting gifts to offer those on your list who need a pick me up or just a reminder that things are going to be fine. Shine Dice are the perfect stocking stuffer to ignite someone’s spark and get their shine on. You can customize each pair with a personalized prescription for a daily dose of shine and give those on your list a pick-me-up whenever they need it with just a roll of the dice and remind them they are bright and have endless possibilities.

Shiseido
The Best-selling Japanese skincare and makeup brand Shiseido is a perfect stocking-stuffer this year. Whether your just looking to maintain your beautiful skin or combating maskne Shiseido has got you covered with its beautifully packaged gift sets that will help any of your skin concerns or simply make you feel refreshed.

Pureology

The hair care line Pureology has undergone a renovation and is now packed with new formulas that will keep your locks healthy, hydrated, smooth, strong and your color in tack. Pureology is 100% vegan and sustainable. Pureology Holiday Kits are the perfect gift for gift giving or for yourself. Whether you’re looking to Hydrate, Strengthen, Volumize, or maintain color they have a gift set for you.

Since the premiere of the HBO hit Euphoria Hunter Schafer’s star has been on the rise with her debut role. Actress, model and LGBTQ activist, Hunter Schafer is a multifaceted talented individual who is not only making quite the name for herself, but is using her platform to inspire, ignite change, and transcend boundaries by celebrating individuality on and off the screen and runway.

Despite the global pandemic putting a temporary freeze on things Schafer has not let that slow her down. She has added the exciting new role of being the Global Brand Ambassador for Japanese powerhouse beauty brand, Shiseido to her resume. Shiseido believes that beauty comes alive when inner and outer beauty are in dynamic harmony, which is why this partnership with Schafer was a perfect pairing.

“When I look at Shiseido, I see a level of artistic energy that is really unique. As someone who likes to be artistic with makeup, that was something that instantly attracted me to the brand. Shiseido is about more than trying to look pretty or appeal to a specific standard of beauty. Shiseido is parallel to art,” said Schafer

“We are so thrilled to collaborate with someone as creative, expressive, and authentic as Hunter,” says James Boehmer, Global Artistic Director for Shiseido Makeup. “She really represents the current zeitgeist of beauty in that there are no rules, no boundaries, and no restrictions.”

As Shiseido’s newest Global Brand Ambassador, she will make her first appearance in her first brand campaign beginning in 2021.

“Similar to Shiseido, Hunter is both modern and timeless,” says Boehmer. “She continues to write her own narrative, which is what we encourage people to do with makeup.” With her luminous complexion and incandescent spirit, Schafer epitomizes light that lifts from within.

Shiseido infused some much needed energy into West Hollywood on Wednesday night (Jan. 31) with the much anticipated launch of their My Essential Energy Collection of three new moisturizers.

With the help of Japanese-born British actress, Sonoya Mizuno co-hosting the night’s festivities Shiseido created a night mixed with Japanese refinement and classic LA chill vibes. The electrifying night brought together stars like EJ Johnson, Lori Harvey, Cassie Scerbo, Jamie Chung, Shenae Grimes, Teni Panosian, Lauren Bushnell, and some of LA’s best fashion and beauty bloggers.

The night kicked off with a delicious Japanese themed sit down dinner, and continued with fun cocktails, and interactive installations and photo ups. Guest also had a chance to test out the three new Essential Energy moisturizers. The gel, moisturizing, and day cream each have a unique feel and give everyone something luxurious for their skin needs.

The Essential Energy collection awakened a new era in skincare, inspired by neuroscience. The three new moisturizers offer an important solution to the skin’s declining responsive power with breakthrough ReNeura Technology. This technology works to reawakens the skin’s ability to detect and transmit signals allowing it to better react to outside stimulus or environmental stressors, preventing damage in real-time. This new release is a must try for beauty lovers, and is an instant bit of luxury for the skin.