Shiseido infused some much needed energy into West Hollywood on Wednesday night (Jan. 31) with the much anticipated launch of their My Essential Energy Collection of three new moisturizers.

With the help of Japanese-born British actress, Sonoya Mizuno co-hosting the night’s festivities Shiseido created a night mixed with Japanese refinement and classic LA chill vibes. The electrifying night brought together stars like EJ Johnson, Lori Harvey, Cassie Scerbo, Jamie Chung, Shenae Grimes, Teni Panosian, Lauren Bushnell, and some of LA’s best fashion and beauty bloggers.

The night kicked off with a delicious Japanese themed sit down dinner, and continued with fun cocktails, and interactive installations and photo ups. Guest also had a chance to test out the three new Essential Energy moisturizers. The gel, moisturizing, and day cream each have a unique feel and give everyone something luxurious for their skin needs.

The Essential Energy collection awakened a new era in skincare, inspired by neuroscience. The three new moisturizers offer an important solution to the skin’s declining responsive power with breakthrough ReNeura Technology. This technology works to reawakens the skin’s ability to detect and transmit signals allowing it to better react to outside stimulus or environmental stressors, preventing damage in real-time. This new release is a must try for beauty lovers, and is an instant bit of luxury for the skin.

Whitney Port and Joico Colorist, Denis de Souza
Photo Courtesy of Invision Agency

Joico Haircare kicked off the summer season with a bash at the Sunset Marquis in West Hollywood. The event was hosted by celebrity colorist, Denis de Souza, and Whitney Port, fashion designer and TV personality. The night was full of tasty delights and great music from guest DJ, actress Shenae Grimes and husband Josh Beech, and of course, great hair products.

The pre-summer bash had everything to get guests ready for the upcoming summer hair trends. The night celebrated Joico’s new collaborations, including Denis de Souza from the Andy LeCompte Salon, who was recently announced as Joico’s celebrity colorist spokesperson. This partnership marks the start of his assistance in all color trend predictions, as well as consulting for Joico’s color line. The predicted trend for the summer is the SOMBRE, the subtle ombre.

Joico’s year long partnership with artist Bella Pilar was also a highlight. Together, Joico and Pilar created a collection of limited edition products that come as gifts with purchases of Joico products. The limited edition collection includes tote bags, sunglass cases, and cell phone cases with Bella Pilar animations.

Limited Edition Gold Dust Shimmer Finishing Spray
Photo Courtesy of Invision Agency

Joico shared an exclusive sneak peek of their soon to be launched product, Joico’s Limited Edition Gold Dust Shimmer Finishing Spray. This product is sure to be a bestseller with the way it adds shine
and a beautiful glow to hair.