Shiseido kicked off the summer celebrating their hero product, the Ultimune Power Infusing Concentrate Serum and their Sun Care Line with a 3 day  weekend event in  picturesque Malibu. After being in quarantine and the world being on pause for so long this event was just the breath of fresh air and fun the beauty world needed. The weekend was jam packed withrelaxation, fun, entertainment, and  9 different for activations with special hosts and guests.

Thursday started off zen with a relaxing morning meditation. Influencers were invited to relax poolside with a sound bath meditation and yoga session The day’s events were followed by a  spin cycle class that really got everyone’s endorphins going and heart pumping. The night ended with a delicious dinner with Roxette Arisa.

Friday began with giving back to the environment with  a beach cleanup for the Shiseido Blue Project. The Shiseido Blue Project Beach Clean Up was joined by actor Adrian Grenier and new mom, actress and singer Katharine McPhee Foster along with the World Surf League. The environmental initiative is committed to inspiring, educating and empowering ocean protection. This global initiative launched in 2019 with a range of activities to protect the ocean, including cleaning up beaches, leading global conservation campaigns like We Are One Ocean, and promoting ocean-and sun-safe habits. The Friday festivities continued with a pool party hosted by Tinx, and an industry dinner.  Saturday wrapped up the weekend with a Melin workout class, pool party, followed by a dinner hosted by Nazanin Mandi.

Shiseido has made great new innovations to some of its amazing sun and skincare products. Shiseido’s Clear Sunscreen Stick SPF 50+ now includes SynchroShield™ technology.The innovative WetForce x HeatForce technology creates an invisible, lightweight protective veil that becomes more effective in water and heat. It delivers superior protection that goes on clear and absorbs quickly without any residue.

The Shiseido Sun Lotion- Invisible Broad Spectrum SPF 50+ face and body sunscreen with a protective veil now becomes even more effective in heat and water. It’s An ocean-friendly sunscreen that keeps up with your on the move outdoor activities.

Shisiedo’s Urban Environment  for every day sun protection is an ultra-light, oil-free sunscreen lotion for the face that controls excess sebum and gives skin a matte appearance while guarding against daily environmental aggressors. It promotes the natural beauty of skin by protecting against the three major causes of skin cell damage UV rays, oxidation and over-production of sebum. The Ultimune Power Infusing Concentrate is a product that embodies Shiseido skincare. It strengthens the skin’s natural powers of defense, enabling it to build its own beauty. It enhances the benefits of skincare routines that follow. Smooth, supple, and with less fine lines – skin radiates with a healthy look.

Luxury beauty has gotten a makeover in the self-care and fragrance department with the on the rise indie brand Lifetherapy. This female founded indie brand based in Chicago is changing the market by combining one-of-a-kind scents and highly effective ingredients to create luxurious, good-for-you, high quality products.

Lifetherapy was created with the fundamental belief that our frame of mind combined with a bit of self-nurturing creates positivity for ourselves and those around us. Keeping this guiding principle in mind Lifetherapy uses the power of scent and the elements of color and texture fused with extraordinary ingredients to evoke positive experiences and emotions for the mind, the body and the spirit. These high-quality products are just what everyone needs for that extra bit of TLC everyone is needing especially during these current unpredictable times.

With gentle bubbling bath & body washes, moisturizing body lotions, hydrating & non-greasy handcrémes, Lifetherapy infuses the art of subtle fragrance with indulgent self-care products made with intention. Keeping with the belief that living well should be all encompassing all Lifetherapy body products are formulated without sulfates, mineral oil, petroleum, formaldehyde, propylene glycol, or parabens. The products are also cruelty-free, vegan friendly, gluten-free and proudly made in the USA.

Lifetherapy comes in 5 signature scents each meant to induce or reward feelings of being loved, inspired, grounded, energized and transformed.

All Lifetherapy products are subtle reminders to live positively and take care of yourself. Real beauty is created through the choices we make each day to live mindfully and intentionally. Every moment is an opportunity to make a conscious choice to choose your mood.

Shiseido infused some much needed energy into West Hollywood on Wednesday night (Jan. 31) with the much anticipated launch of their My Essential Energy Collection of three new moisturizers.

With the help of Japanese-born British actress, Sonoya Mizuno co-hosting the night’s festivities Shiseido created a night mixed with Japanese refinement and classic LA chill vibes. The electrifying night brought together stars like EJ Johnson, Lori Harvey, Cassie Scerbo, Jamie Chung, Shenae Grimes, Teni Panosian, Lauren Bushnell, and some of LA’s best fashion and beauty bloggers.

The night kicked off with a delicious Japanese themed sit down dinner, and continued with fun cocktails, and interactive installations and photo ups. Guest also had a chance to test out the three new Essential Energy moisturizers. The gel, moisturizing, and day cream each have a unique feel and give everyone something luxurious for their skin needs.

The Essential Energy collection awakened a new era in skincare, inspired by neuroscience. The three new moisturizers offer an important solution to the skin’s declining responsive power with breakthrough ReNeura Technology. This technology works to reawakens the skin’s ability to detect and transmit signals allowing it to better react to outside stimulus or environmental stressors, preventing damage in real-time. This new release is a must try for beauty lovers, and is an instant bit of luxury for the skin.

What do get when you have the fabulous Kandee Johnson host a party for Valerie Anderson’s new luxury beauty line? That’s simple one hell of a kick ass beauty launch party with all the trimmings at the popular West Hollywood hotspot, the Doheny Room.

After years of making a name for herself in the nail industry Valerie Anderson finally is sharing a piece of her passion with the world. From owning her own nail salon Valerie realized two things:  the market had few high-end nail brands, and from the luxury brands available even less of them could really compete with the quality of well-known brands like OPI. Out of the desire to provide clients with quality, luxury, and a product that was actually just good for your nails Achi was born.

Fast forward through months of  trials, and Japanese chemist formulas and you finally have the unrivaled 45 color, sweet strawberry scented Achi gel polish collection. Not only is this line strawberry scented, but it’s natural, cruelty free, and has a formaldehyde-free formula that gives you pigment for days. The line also has its own signature top and base coats as well.

Creating a scented polish using a natural fragrance is no easy feat, which is why it took months of perfecting.  According to Valerie, “the amount of oil to use without affecting the adhesion and pigmentation was quite the challenge. But these types of beauty products need precise results to develop a long-lasting nail gel.”

Valerie’s infiltration into the beauty market with Achi doesn’t stop at gel nail polishes, but she will also be launching a single finger curing LED lamp allowing for a convenient and user-friendly gel application. The brand is also launching a line of premium yellow and rose gold plated tweezers.

Between the yummy bites, the cocktails from TY KU, the wine from Electric Sky Wine, massages from Manly Handz, the Achi gel manicures, and the great beauty and nail trend tips from Kandee Johnson the Achi brand launched itself into the beauty world with a bang. Leaving launch attendees happy, relaxed, and already obsessed with all things Achi to come.